"I do think that in a world of AI – and there is a lot more AI driven content that's really crowded the internet - people recognise that what Reddit offers stands out more," says Jen Wong, chief operating officer at Reddit.
This doesn't mean you should abandon SEO and focus exclusively on AIO. The two approaches are complementary, not competing. People still use Google extensively, and traditional search traffic remains valuable. The point is that comprehensive visibility requires optimizing for both channels. You need your content discoverable through conventional search engines and reliably cited by AI models. This dual approach captures traffic from users regardless of which discovery method they prefer.
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